Here are the principles we stand by to uphold our mission:
Customers
We value every single one of our customers; whether they are independent artists or large companies. It is our goal to create music that caters to everyone’s needs and we strive to do this by giving everyone an opportunity to rate various aspects of each one of our tracks on our site. If the customer is not happy, we have not done our job.
Quality
Our musical mantra is centered around the saying: “quality, not quantity.” That is to say, every hat, kick and snare in every track is placed and mixed with precision and care. We see our music as more than a money-making product and only release what we feel meets our high-quality standards.
Creativity
We believe that as artists and musicians we have to continually be at the leading edge of creativity to produce unique music. Through our multidisciplinary backgrounds spanning electrical engineering, computer science and neuroscience we believe that we have an inherently different approach to music production, unlike anybody in the music industry.
Technology
We aim to leverage technology in two major ways: for communication and for our customers. The use of the internet and rich multimedia allows us to instantly share our music as well as get feedback, creating a mutually beneficial relationship between us and our customers. Furthermore, the Internet allows us to automate the process by which our customers purchase our music, resulting in a robust on-demand system.
Sharing
Our music embodies who we are, where we’ve been and where we want to go. It’s our goal to evoke the listener’s emotions. If we make a dance track, we want people to feel like dancing like they never have. If we make a sad r&b track, we want people to feel anguish. We hope to capture these feelings in our music and show them to you in our videos.
